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Prime Video

Challenge

Create posts and social media campaigns that respect the brand's equity while engaging in conversations with the audience.

Solution

Designed reusable templates, interactive visuals, and consistent messaging to increase engagement and drive traffic.

Impact

Designing a structured social media strategy and creating interactive content resulted in a 35% increase in social media engagement.

Overview & Context

Prime Video wanted to increase interaction and engagement through social channels, while also streamlining content production. The objective was to make social media campaigns more interactive, more shareable, and more effective in driving users to the platform.
 

Role: Content Designer — responsible for social campaign design, template creation, interactive elements, and engagement optimization.

Team: Social Media team

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Solution & Process

Research & Discovery

  • Reviewed social engagement data, campaign performance, and competitor campaigns

  • Mapped user interaction paths: likes → clicks → platform visits → subscription decisions

Strategy & Framework

  • Designed reusable social content templates: video teasers, carousel posts, interactive polls

  • Developed a visual and messaging system for consistency across campaigns

  • Aligned posts with content release schedules to maximize timeliness and relevance

Interactive Design

  • Created visually engaging assets optimized for mobile and desktop

  • Added interactive elements (polls, questions, swipe-ups, CTA buttons) to increase engagement

  • Tested prototypes with sample users to verify clarity, appeal, and interaction flow

Implementation

  • Delivered a library of 5+ templates for marketing teams

  • Designed assets for 3–5 per day, ensuring consistency and ease of production

  • Integrated analytics tracking to measure CTR, engagement, and new user sessions.

Examples of campaign

The Consultant Series

Every day life to build a connection

The challenge was to translate the series' narrative into content that directly connects with our audience's daily experiences. Based on viewer engagement data, workplace humor drives a 23% higher recall rate among our target demographic. For this project, we integrated scenes from the series with relatable office situations, aligning the visual identity with moments proven to increase audience retention and emotional resonance.

Everybody Hates Chris

Iconic character

Everybody Hates Chris remains a culturally significant show for Brazilian audiences, with streaming data indicating a consistent top 10 ranking in nostalgia-driven content. Julius, recognized for his frugality and sales-oriented mindset, was chosen as the central figure for this campaign. Data from prior campaigns suggest that using familiar characters in relatable sales scenarios increases click-through rates by up to 18%, supporting our strategy of featuring Julius actively engaging the audience with product promotions.

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Results & Impact

  • +35% social media engagement (likes, comments, shares) after first 2 months

  • +28% click-through from social posts to platform content

  • 5 reusable content templates adopted across multiple campaigns, reducing production time by 30%.

 

These results show that structured social media and interactive content design can directly impact user acquisition, engagement, and conversion.

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