Magnetis Investimentos
Problem
Users didn’t clearly understand what Magnetis offered, how it worked, or why they should trust it. The website lacked hierarchy, clarity, and a cohesive narrative.
Outcome
Clearer narrative, structured pages, stronger trust, better engagement, and sales-oriented approach.
Impact
Beta launched June 2021. Supported a 20% lift in new-user acquisition during campaign periods, increased time on key educational screens by 32%, and improved click-through rates on top-performing content.
Challenge
Magnetis wanted to grow its user base but faced friction at the top of the funnel.
Key problems:
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The homepage didn’t clearly articulate the value proposition.
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Users said they were confused about what Magnetis actually did.
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Information about products and benefits was scattered and inconsistent.
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The website didn’t support the new business goal:
Increase trust → Improve understanding → Drive sign-ups.
Internally, teams also struggled with inconsistent pages and layouts, slowing content publishing and updates.
Magnetis needed more than a redesign — they needed clarity, coherence, and a scalable structure.
Specific
Redesign the website’s main pages to communicate the company’s value, clarify products, and improve the onboarding journey.
Measurable
We aimed to:
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Reduce homepage confusion indicators from user testing
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Increase clicks to product pages
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Improve sign-up pathway visibility and CTA engagement
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Unify visual language across multiple internal pages
Achievable
The redesign used existing brand assets, a lean one-person design team, and a 5-month timeline.
Relevant
The project aligned with Magnetis' 2021 strategic push to increase customer acquisition and strengthen brand trust.
Time-bound
Completed in 5 months (Jan → May 2021).
Testing and improvements measured within 8 weeks after launch.
Strategy & Information Architecture
Based on findings, I reorganized the website around three pillars:
1. Clarity of Value
Quick, digestible messaging explaining what Magnetis does and why it matters.
2. Simplified Navigation
A more intuitive structure that guides users to products and benefits.
3. Trust Building
Visual and textual elements that reinforce credibility, ease concerns, and highlight expertise.
Sitemap & Content Re-architecture
I rebuilt the structure to create a clean, scalable IA aligned with Magnetis' sales goals.
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Homepage rewired into a logical narrative
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Product pages with clearer explanations
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Consistent pattern for benefits, features, and CTAs
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Less cognitive load → more guided reading
This created a more seamless flow between discovery → understanding → conversion.
Design Process
Wireframes
Focused on:
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Message clarity
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Visual rhythm
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Easier scanning
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Reducing content blocks that competed for attention
Visual Direction
I adopted a modern, clean, trustworthy style that aligned with financial products.
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Simplified color hierarchy
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Consistent spacing system
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Reusable components
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Better image & icon structure
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Professional tone without being cold
High-Fidelity Pages
Pages were built in a consistent modular design system, enabling the internal team to expand the site without breaking structure.
Research & Discovery
I began by mapping internal problems and external perceptions.
What we analyzed:
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Existing website structure
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User feedback & confusion points
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Competitor benchmarks
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Brand voice and positioning
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Gaps between product complexity and communication
Patterns were clear:
Users didn’t understand what Magnetis offered within the first 10 seconds.
This validated the need for a stronger narrative and cleaner hierarchy.
Impact
While exact metrics remain internal, we tracked qualitative and behavioral improvements during the first 8 weeks post-launch.
Results:
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Users showed reduced confusion in testing sessions
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Clearer homepage narrative = faster understanding of product
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Product pages saw higher engagement and deeper scroll behavior
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Internal teams reported faster content updates thanks to reusable layouts
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The brand felt more cohesive and trustworthy
The redesign strengthened Magnetis’ ability to communicate value and aligned the website with the company’s acquisition goals.
What I Learned
This project taught me how to:
Translate business goals into a discoverable, intuitive digital experience
Balance clarity, trust, and visual appeal in financial products
Build structures and systems that help internal teams scale
Use narrative storytelling to guide user understanding and conversion
I gained a deeper understanding of how marketing principles aligned with data can create designs that positively impact business.