CONTEXT
During the development of the Apolo persona, we discovered topics during client interviews that we could transform into engaging content. However, we needed to establish a clear identity for this persona. 
 
Audio is one of the most popular formats for content consumption, and given the busy lifestyles of our audience, they prefer practical content. To address this, we created "Infinity Talks," a short podcast that covers topics related to investments and the startup world.

 

PROJECT GOAL
Create a visual identity that adheres to the parent brand's visual guidelines and resonates with the Apolo persona. Draw inspiration from Mondrian's organized paintings, characterized by distinct lines.