Empire Marcenaria
About the client
Empire Marcenaria was established in 2018, fueled by a passionate dream of entrepreneurship and a commitment to humanizing carpentry services. In just four years, the company has flourished, embracing the opportunity to showcase its professionalism to customers and partners.
Project goal
Positioning Empire Marcenaria as a leader in its category will enhance its credibility, solidity, and connection with customers, supporting its purpose of being the best carpentry in creating unique homes.
About the logo
The image above depicts the vision that Empire Marcenaria aims to achieve with its new brand development. The words underlined in orange represent characteristics that we successfully conveyed through color choices. In contrast, the words underlined in light brown highlight traits we explored through the logo design.
Although Empire Marcenaria's services reflect a modern approach, they wanted to preserve the tradition inherent in the carpentry profession. That’s why the logo features elements like carving, a classic technique used in carpentry. The use of a square serif font allows us to bridge the gap between traditional and modern design.
